Fiodor SUMKIN's profile

Think Different

Illustration
TAXI>>Your work is a strong, realistic reflection of the environment and of life. How do you think people today have come to regard artworks with social commentary and awareness? To that end, how does that motivate your work? 

Fiodor>>First of all, I believe that any person should be able to express their views on any social or political subject. Some people protest, some write articles for print or online media. Yes, I am also quite busy, I do not have time to go to demonstrations. But I have my own opinion and I love drawing. 

My latest personal project is a series of posters against the price strategy of Apple. I also do not like the aggressive advertisement. Young people spend their last pennies for a 4 Gb iPod when they could buy an mp3 player of any other brand with 8 Gb memory and a removable flash-card. But for them having a “no-name” player isn’t cool enough. With a stylish white headphones you become a member of closed “vip club”. Yeah, probably in 2003 iPod was a super-exclusive gadget, but nowadays most of its owners are simply victims of brands-name and globalization! 

It reminds me of the Nazi propaganda in 1930s. At that time, every German girl wanted to have a baby by Hitler. 

Sure, I know that many mac-fans do not like this comparison and do not see any relation between Apple and Nazi. But I don't care about rational approach and logic. I do what my intuition and heart tell me. It is really great to think independently and to have your own opinion, I must to say. Think different ©. 

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Think Different
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Think Different

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